Almost every area of business has competitors. To take a leading position, it is important to understand why competitors are moving forward, what positions and ratings they occupy in stores. In addition, you must constantly monitor updates and news related to competitors. This helps build the right strategy and add make changes to business processes. By analyzing close and distant competitors, you can find ideas for growing your business. As a result, you will be able to form a list of innovations that you can implement to make your product as interesting to users as possible.
This application allows you to compile a competitor database with competitor related news. In this research base, one table contains a list of companies and another table contains individual information related to a particular company. For example, if a client mentions a competitor or they are published in the press. Enter in a separate column all the positive details that you could highlight (the convenience of the interface, promotions and bonuses, the operation of the service). Compare these items with your product and consider implementing them if not available.
You can upload competitor logos, screenshots, and other attachments. You can also link to related websites and articles. Finally, you can keep track of comparable features offered by your competitors using multiple select boxes.
It is difficult to predict one's own activities without information on how competitors are progressing. Therefore, the study of competitors must be made a regular practice. Collect data in a convenient tabular form. Identify the strengths and weaknesses of competitors to find a growth point for your business. Build real-time graphs based on the collected data to analyze the rise and fall of ratings.
It is useful to monitor both the growth and decline of a competitor’s rating, analyze the reasons: regular failures, updates, tariff changes, problems with processing orders, etc. Using widgets on the Dashboard, you can track the growth and fall of ratings, monitor the dynamics popularity and activity in the Internet space.